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Crafting the Perfect “Elevator Pitch”

Jayne Latz, Crafting the Perfect Elevator PitchThe goal of networking is to establish connections and inform other professionals and potential clients about who you are why you stand out from others in your field. Unfortunately, much networking happens under narrow time constraints, strictly limiting the amount of time you have to introduce yourself and your services. For this reason, every professional should have an “elevator pitch”: a 30-second to one-minute introduction to what you and your business have to offer. In order to help you craft an elevator pitch that is effective and engaging, Corporate Speech Solutions has developed the A.I.D.E.™ formula:

Attention: Begin your elevator pitch with a question, quote or anecdote that applies to your line of work to grab your audience’s attention and engage your listeners. For example, as a speech professional, I may say: “How many of you have ever received a voicemail message that you needed to replay once, twice, maybe three times just to get the person’s name that called?”

Introduction: Next, introduce yourself and your company. Make sure to speak particularly clearly and slowly during your introduction, pausing between your first and last name as well as your company name to ensure your audience fully understands this information.

Description: Briefly describe what you do or what you would like to share with your audience. To craft a strong description, consider the following questions: What makes you different? How do you stand out? What benefit do you bring to the audience?

Ending: Bring your pitch to a close by inviting the audience to approach or contact you for more information, and restate your name and company.

While the A.I.D.E.™ formula is a great start for crafting an effective elevator pitch, enlisting the services of a professional speech trainer can help you take your networking skills to the next level. If you want to make your elevator pitch stand out from the crowd and maximize your ability to make and keep professional contacts, give us a call!

At Corporate Speech Solutions, our team of corporate speech-language pathologists can help you reach your professional potential through strong, confident communication. Give us a call at 212-308-7725 or visit us on the web at www.corporatespeechsolutions.com. Don’t live in NYC? No problem! Our services are Skype ready, so Corporate Speech Solutions can help you improve your communication from anywhere in the world.

Jayne Latz; President and CEO of Corporate Speech Solutions

Jayne Latz
Corporate Speech Solutions
jayne@corporatespeechsolutions.com
Office: 212.308.7725

2 Comments

  • I love this outline! Very helpful. What tips do you have as to differentiating elevator pitches based on your audience. The content may be the same, but I'm assuming a 30 second pitch to a potential customer would be different than one to a potential collaboration (or similar). Thanks! Ann Marie
    • JayneL
      Ann Marie » Thank you for the great comment. The most important thing is to practice your pitch frequently. Once you are comfortable with your pitch you can then adapt it to the various situations including the 10 second meeting at the elevator or at the end of a meeting. Please don't hesitate to contact me directly at jayne@corporatespeechsolutions.com if you would like additional input. Best Regards, Jayne Latz

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