Want to expand your network? The first step is finding a way to interest potential contacts and tell them what you do in a succinct, engaging way. In order to do this, you need to craft an “elevator pitch”, a short introduction to what you and your business have to offer. How do you make your elevator pitch stand out from the crowd? Take a look at Corporate Speech Solutions’ original four-step plan: the A.I.D.E.™ formula:
Attention: Grab your listener’s attention by starting out in a unique way. Try beginning with a question, quote or anecdote that applies to what you do. For example, as a speech and communication professional, I might say: “How many of you have ever received a voicemail message that you needed to replay once, twice, maybe three times just to get the person’s name that called?”
Introduction: Once you have your listener’s attention, introduce yourself and your company. Make sure to speak particularly clearly and slowly during your introduction, pausing between your first and last name as well as your company name to ensure your listener hears each word and has time to absorb the information.
Description: Describe what you do or what you have to offer your listener. Try to include aspects of your work that make you stand out from the crowd. Keep your description short: an elevator pitch should only last about 30 seconds to 1 minute total.
Ending: Follow your description with an invitation to contact you for more information, and restate your name and company. Again, speak slowly and clearly: if your listener doesn’t understand or recall who you are, there’s no way they can become a future connection!
Want to move beyond the basics and take your networking skills to the next level? Consider professional communication training! For information on the New York Based Speech and Accent Reduction services offered by Corporate Speech Solutions please give us a call at 212-308-7725 or visit us on the web at www.corporatespeechsolutions.com. Not in NYC? No problem! We also provide Skype and video conferencing services.
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